Toronto has one of the most competitive real estate landscapes in North America. I don’t think this comes as a surprise to the agents who follow this blog. In such a hypercompetitive market, an agent needs to stand out from the crowd, and strong, distinctive, well-executed pers

  If you read my last blog posts on Instagram (Intermediate Instagram for Toronto Real Estate Agents Part One), you will have a pretty good understanding of how to promote a listing using Instagram. In this post, I am going to give you some tips and tricks on how to build your br

  I am about to break one of my social media rules. Typically I warn agents off of using social media to promote their listings. However, I believe Instagram is an exception. I have long held the opinion that good photos are the corner stone of marketing any listing. Because of t

  At REBarCampTO the other week, I led a discussion about agent’s websites. The first question I asked the group was ‘how many of you are happy with your website?’ Of the 50+ people in the room, only three people raised their hands. I have to say that I wasn’t all too surpr

  LinkedIn has never been a frontrunner in the social media world. However, it has made some improvements that may change its popularity. I have always recommended that Toronto real estate agents just set it and for get it. But that is changing as a result of some of the new chan

  Part of what I love about social media also has to be one of the things I find most frustrating. Just when you think you have it all down either something new comes along or monumental changes are introduced to the existing players. The later is what we are finding with f’

  Here is the final instalment on our series outlining how to executed our lifestyle photo shoot. 6)     Shoot. On the day of the shoot, preparation is everything. Make sure that you are well-prepared. If the storyline is set in the evening then make sure you either do the shoot

  Despite the fact that everything turned out well in the end we definitely had a lot of learnings during our first lifestyle photo shoot. We hope by sharing our experience we can help you ensure yours goes more smoothly. So what exactly did we do? Outlined below are the steps we

  Lifestyle marketing is all about getting into the mind of the buyer in order to understand what is motivating their purchasing decision. Once you understand their motivation, you need to figure out how to translate that understanding into marketing that will resonate with that

  I was asked by OREA YPN to do a 15 minute talk on lifestyle marketing in real estate at their conference today. Unfortunately that is nowhere close to enough time to cover the topic. So I am going to roll out a mini series over the coming week to really cover this topic properl