From the category archives:

Digital Marketing

Event Notes: YouTube Basics | Sage Training Series

by Brad Sage May 15, 2012 Digital Marketing
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Thank you to those who came out to our session yesterday on YouTube basics. For those who could not make it here is what we covered off. YouTube.com is an online video sharing network. It is the third-most popular social networking site and the second largest search engine on the internet today. Why You Should [...]

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Kick Up Your Game | NAR Recap Presentation

by Brad Sage December 6, 2011 Digital Marketing
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Thank you to everyone that came out and made this event such a success. As promised, here is the presentation from Monday. Listed below are the links referenced in the presentation: https://www.sendoutcards.com/ https://www.starbuckscardb2b.com/cobranded.aspx http://www.bombbomb.com http://bbemaildelivery.com/bbext/?p=land&id=584193be-f217-4cfd-b4df-4ed57d94f124 http://ratedagent.com/ http://mapumental.com/ http://prezi.com/  

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Sage Real Estate Featured On Global News | High-Tech Real Estate

by Brad Sage June 8, 2011 Digital Marketing

Sage Real Estate was interviewed (shown above) by Global News about digital marketing and the use of QR codes in Toronto real estate. They shot the segment in two parts: the first standing in front of our Rosedale listing at 119 Glen Rd., and the second in front of a sold listing at 13 Dunbar [...]

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Blogging Acumen For Toronto Real Estate Agents – Part 3 of 3

by Brad Sage May 19, 2011 Blogging

Here is the third and final part of our three part series on Blogging tips from RealtorQuest. Be Forewarned: The audio in the room was lousy but the information was rich. So put in the ear plugs, turn up the volume and enjoy! 7. What is the biggest challenge faced when starting to blog? 8. [...]

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Blogging Acumen For Toronto Real Estate Agents – Part 2 of 3

by Brad Sage May 13, 2011 Blogging

Here is the second part of our three-part series on blogging tips from RealtorQuest. Be forewarned: The audio in the room was lousy but the information was rich. So put in the ear plugs in, turn up the volume and enjoy! 4. What single blog posting was so successful it almost crashed a major American [...]

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Blogging Acumen For Toronto Real Estate Agents – Part 1 of 3

by Brad Sage May 9, 2011 Blogging

At a blogging panel forum held at TREB’s RealtorQuest in May 2011 many nuggets, secrets and tricks of the blogging trade were revealed. The panel was ably moderated by Doug Devitre and the panel members were: Richard Silver, Brad Sage, George O’Neill, Allison Parent and Anthony Dyson. We have nine video clips from the presentation and [...]

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Step By Step Guide to Setting Up A Facebook Business Page

by Brad Sage April 10, 2011 Digital Marketing

It is easy to create a Facebook business page; the tricky part is maintaining it. Outlined below are the 14 steps to create a business page.  If you are not familiar with business pages I suggest you read my post What is a Facebook Business Page? and Facebook Business Pages Just Got a Whole Lot [...]

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Marketing Done Right

by Brad Sage March 25, 2011 Digital Marketing

I love this story. Brandon Fernandes, Sage Real Estate’s Marketing Coordinator, was telling me about this phenomenal marketing initiative Gary Vaynerchuk ran and thought it would be a great one to share with readers of The Astute Agent… Here is a perfect example of a ‘Thank you’ campaign executed very well. Last summer, Brandon saw [...]

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What is a Facebook Business Page?

by Brad Sage March 20, 2011 Digital Marketing

Facebook business pages are where your business belongs on Facebook. Business pages are very similar in concept to your personal profile. Your business page is essentially your business’s equivalent to your Facebook personal profile. In fact, as a result of some recent changes Facebook introduced, this is even moreso the case. To read about those [...]

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Tagging Your Way to Better Engagement on Facebook

by Brad Sage March 14, 2011 Digital Marketing

Tagging is a feature in Facebook which, when used properly, will allow you to further engage the people and business pages in your network – and get exposure to their networks. There are many different types of tagging used in Facebook; the one we are all familiar with is tagging people in photos and videos. But [...]

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