At a blogging panel forum held at TREB’s RealtorQuest in May 2011 many nuggets, secrets and tricks of the blogging trade were revealed. The panel was ably moderated by Doug Devitre and the panel members were: Richard Silver, Brad Sage, George O’Neill, Allison Parent and Anthony Dyson.

It is easy to create a Facebook business page; the tricky part is maintaining it. Outlined below are the 14 steps to create a business page.  If you are not familiar with business pages I suggest you read my post What is a Facebook Business Page? and Facebook Business Pages Just Got a

I love this story. Brandon Fernandes, Sage Real Estate’s Marketing Coordinator, was telling me about this phenomenal marketing initiative Gary Vaynerchuk ran and thought it would be a great one to share with readers of The Astute Agent… Here is a perfect example of a ̵

Facebook business pages are where your business belongs on Facebook. Business pages are very similar in concept to your personal profile. Your business page is essentially your business’s equivalent to your Facebook personal profile. In fact, as a result of some recent changes F

Tagging is a feature in Facebook which, when used properly, will allow you to further engage the people and business pages in your network – and get exposure to their networks. There are many different types of tagging used in Facebook; the one we are all familiar with is taggin

Smartphones: They can be used to scan the For Sale sign and get all the information you need on that property Internet technology is once again pushing the home-buying and selling process to new heights. If you have a smartphone, you can now get all the information you want about a pr

Part of what I love about working in social media is the constant change. Some people hate it; I love it. Facebook just released their new and improved business page and man oh man, have they made some amazing changes. On the surface the changes look much the same as the recent adjust

It seems that at the Sage R.E. Recap of NYC Jan/2011 Technology Conference, one of the key takeaways was explaining the difference between a real estate agent’s website and blog. So here it is again for all those who could not make it out: Your real estate website is best though

Each of your social media channels should reference and promote the others. If you are not already doing this, then you are missing out on a great opportunity to deepen your relationship with your network while communicating with them in the medium with which they are most comfortable

How many emails do you send out every day? Each one of these communications is a great opportunity to expose your network to all the great stuff you are doing online. If you have a website/blog/social media profile, you should be including links in your email signature. Here is a samp