I was asked by OREA YPN to do a 15 minute talk on lifestyle marketing in real estate at their conference today. Unfortunately that is nowhere close to enough time to cover the topic. So I am going to roll out a mini series over the coming week to really cover this topic properl

Thank you to those who came out to our session yesterday on YouTube basics. For those who could not make it here is what we covered: YouTube.com is an online video sharing network. It is the third-most popular social networking site and the second largest search engine on the internet

Sage Real Estate was interviewed (shown above) by Global News about digital marketing and the use of QR codes in Toronto real estate. They shot the segment in two parts: the first standing in front of our Rosedale listing at 119 Glen Rd., and the second in front of a sold listing at 1

We believe that professional photographs form the key planks of a listing’s effective digital marketing platform.  The difference between professional photographs and those taken by even camera-savvy agents can be profound.  Even so, we are learning that the road to truly magnificent

Smartphones: They can be used to scan the For Sale sign and get all the information you need on that property Internet technology is once again pushing the home-buying and selling process to new heights. If you have a smartphone, you can now get all the information you want about a pr

Developing and executing a Google Pay Per Click campaign is a great tactic for increasing awareness and driving traffic to your listing individual listing website. When anyone types a series of words into Google’s search field, the results page includes both sponsored and non-sponsore