From the category archives:

Marketing Your Listings

Event Notes: YouTube Basics | Sage Training Series

by Brad Sage May 15, 2012 Digital Marketing
Thumbnail image for Event Notes: YouTube Basics | Sage Training Series

Thank you to those who came out to our session yesterday on YouTube basics. For those who could not make it here is what we covered off. YouTube.com is an online video sharing network. It is the third-most popular social networking site and the second largest search engine on the internet today. Why You Should [...]

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Sage Real Estate Featured On Global News | High-Tech Real Estate

by Brad Sage June 8, 2011 Digital Marketing

Sage Real Estate was interviewed (shown above) by Global News about digital marketing and the use of QR codes in Toronto real estate. They shot the segment in two parts: the first standing in front of our Rosedale listing at 119 Glen Rd., and the second in front of a sold listing at 13 Dunbar [...]

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Editing of Listing Photographs – Extravagance Or Necessity?

by Larry Sage April 6, 2011 Marketing

We believe that professional photographs form the key planks of a listing’s effective digital marketing platform.  The difference between professional photographs and those taken by even camera-savvy agents can be profound.  Even so, we are learning that the road to truly magnificent listing photographs does not begin and end with the photographer’s work alone. We [...]

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Real estate on technology’s cutting edge

by Brad Sage March 3, 2011 Digital Marketing

Smartphones: They can be used to scan the For Sale sign and get all the information you need on that property Internet technology is once again pushing the home-buying and selling process to new heights. If you have a smartphone, you can now get all the information you want about a property – including photos, price [...]

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Google Pay Per Click (PPC) for Marketing Your Listings

by Brad Sage December 10, 2010 Digital Marketing

Developing and executing a Google Pay Per Click campaign is a great tactic for increasing awareness and driving traffic to your listing individual listing website. When anyone types a series of words into Google’s search field, the results page includes both sponsored and non-sponsored links. Sponsored links are displayed prominently at the top of the [...]

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