If you read my last blog posts on Instagram (Intermediate Instagram for Toronto Real Estate Agents Part One), you will have a pretty good understanding of how to promote a listing using Instagram. In this post, I am going to give you some tips and tricks on how to build your br

  I am about to break one of my social media rules. Typically I warn agents off of using social media to promote their listings. However, I believe Instagram is an exception. I have long held the opinion that good photos are the corner stone of marketing any listing. Because of t

  LinkedIn has never been a frontrunner in the social media world. However, it has made some improvements that may change its popularity. I have always recommended that Toronto real estate agents just set it and for get it. But that is changing as a result of some of the new chan

  Part of what I love about social media also has to be one of the things I find most frustrating. Just when you think you have it all down either something new comes along or monumental changes are introduced to the existing players. The later is what we are finding with f’

  I was asked by OREA YPN to do a 15 minute talk on lifestyle marketing in real estate at their conference today. Unfortunately that is nowhere close to enough time to cover the topic. So I am going to roll out a mini series over the coming week to really cover this topic properl

  Instagram is an app that allows you to post pictures and follow other people’s posts. It may sound like just another photo sharing form of social media, but there are over 50 millions users currently, so it may be worth something to check out. The main feature of Instagram that

Pinterest can be a unique way to interact with your clients and generate exposure for your brand or website beyond your immediate network. Outlined below are a couple of features and tips to leverage your Pinterest activity: 1) Follow. If you know that your clients use Pinterest, why

  Of all of the trends we see down in the States the one Toronto real estate agents need to pay attention to is the upswing in the use of video in marketing. Agents need to wrap their heads around how to leverage this rich medium. Here are the key points that I picked up down at

  Outlined below are all of the notes from the first part of Larry’s NAR recap presentation: YOU are the single most important part of listing/selling real estate! What steps are you taking to improve you? In 5 years, business will rely on new technology that has yet to be

The long and short of it is…maybe. As with most social networks, it really comes down to who your target market is. Pinterest has a really defined group of users. Almost 70% female and 28% have a $100,000 + household income. Pretty attractive social network if you are targeting afflue