From the category archives:

Social Media

Event Notes: YouTube Basics | Sage Training Series

by Brad Sage May 15, 2012 Digital Marketing
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Thank you to those who came out to our session yesterday on YouTube basics. For those who could not make it here is what we covered off. YouTube.com is an online video sharing network. It is the third-most popular social networking site and the second largest search engine on the internet today. Why You Should [...]

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Event Notes: Twitter the Next Level

by Brad Sage April 23, 2012 Marketing
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Thank you to all the agents who came out to our Intermediate Twitter event. Outlined below are the notes from the session: Sharing Photos If you want to share photos on Twitter and have the little photo button show up under your Tweet, the best tool to use is www.photobucket.com To set up your account, [...]

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Event Notes: Major Facebook Business Page Changes…Are You Ready?

by Brad Sage April 14, 2012 Facebook

In typical Facebook style, business pages have gone through a major overhaul which is going to have a dramatic impact on how you leverage them to build your business. This overhaul includes both a new design as well as new features. Although we will be losing some valuable features, the ones that we are gaining [...]

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Twitter Defined In Less Than 250 Words

by Brad Sage January 9, 2012 Marketing
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Twitter is a social network which integrates text messaging and blogging. You will commonly hear it referred to as ‘micro-blogging’. The premise is to answer the question ‘What has your attention right now?’ or, ‘What do you have to say?’ in 140 characters or less. Tweets are entirely text-based but often include a link to [...]

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9 Tips on How to Leverage LinkedIn

by Brad Sage December 13, 2011 LinkedIn
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There are many different ways a real estate agent can leverage LinkedIn to grow their business. Outlined below are just some of them: If you have a new lead or prospect, find out if they have a profile on LinkedIn. If they do, this can be an excellent source for finding out more about the [...]

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Kick Up Your Game | NAR Recap Presentation

by Brad Sage December 6, 2011 Digital Marketing
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Thank you to everyone that came out and made this event such a success. As promised, here is the presentation from Monday. Listed below are the links referenced in the presentation: https://www.sendoutcards.com/ https://www.starbuckscardb2b.com/cobranded.aspx http://www.bombbomb.com http://bbemaildelivery.com/bbext/?p=land&id=584193be-f217-4cfd-b4df-4ed57d94f124 http://ratedagent.com/ http://mapumental.com/ http://prezi.com/  

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The Key Elements of LinkedIn

by Brad Sage November 24, 2011 LinkedIn
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In the world of LinkedIn there are 4 key elements that real estate agents should be familiar with so that they can leverage this social network to grow their business: Profile As with Facebook, your activity on LinkedIn is centred on your profile. As mentioned above, your profile is akin to an online resume. When [...]

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An Introduction to LinkedIn

by Brad Sage November 16, 2011 LinkedIn
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LinkedIn is a social networking website geared primarily towards companies and business professionals looking to make new business contacts or keep in touch with former co-workers, affiliates, and clients. It is great for those agents who have a lot of business professionals in their sphere of influence. LinkedIn has been widely adopted by corporate Canada. [...]

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Tips and Tricks to Improve Your Facebook Engagement

by Brad Sage November 11, 2011 Facebook
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Agents are always asking me how they can create more engaging Facebook wall posts. The report Strategies for Effective Facebook Wall Posts: A Statistical Review from Buddy Media came across my desk recently and is probably the single most valuable report I have read in the last year. I have outlined below the key nuggets [...]

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Facebook’s Recent Changes : What Does It All Mean For Real Estate Agents?

by Brad Sage November 7, 2011 Facebook
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A couple of weeks ago Facebook held its f8 developer conference and true to form introduced an avalanche of changes to the website. Some of these changes will greatly help us as real estate agents and others may prove to have little or no impact. Outlined below are the changes that are worth knowing about. [...]

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