As overwhelming as it might seem to manage a social media campaign, there are some tricks you can use to make it a little more manageable. The number one tactic is taking the time to develop an action plan. Decide which social media channels you want to get involved with and schedule

A reader of this blog made a very astute observation on one of my earlier posts about the hub and spoke approach to leveraging social media.  It caused me to pause and take a second look at the diagram that I originally developed and presented for REBarCampTO back in May 2010. Upon re

The “Hub and Spoke” approach is a strategy that I encourage and often set up for Sage agents, to help them effectively leverage social media to move their business forward. Your website and/or blog are at the centre of this strategy; they form your “Hub”. The d

Social media offers a number of benefits for real estate agents: it can help you expand your network through positive word of mouth; promote your position in the market; and stay in touch with your past clients in a non-intrusive manner. Even though the benefits are many and the monet