From the category archives:

Social Media Strategy

Blog vs. Facebook – Which Should Be Your Social Media Hub?

by Brad Sage January 20, 2011 Facebook

A reader of this blog made a very astute observation on one of my earlier posts about the hub and spoke approach to leveraging social media.  It caused me to pause and take a second look at the diagram that I originally developed and presented for REBarCampTO back in May 2010. Upon reflection, it is [...]

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Social Media Strategy for Agents

by Brad Sage January 8, 2011 Social Media

The “Hub and Spoke” approach is a strategy that I encourage and often set up for Sage agents, to help them effectively leverage social media to move their business forward. Your website and/or blog are at the centre of this strategy; they form your “Hub”. The different social media sites are the “Spokes” supporting your Hub. [...]

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Monetizing Social Media – Taking a Step Back

by Brad Sage January 7, 2011 Social Media

Social media offers a number of benefits for real estate agents: it can help you expand your network through positive word of mouth; promote your position in the market; and stay in touch with your past clients in a non-intrusive manner. Even though the benefits are many and the monetary cost to using these tools [...]

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