Have you ever found yourself in the situation where you are in competition for a listing and the other agents have tried to buy the listing by promising the Seller an unrealistically high price?
Sometimes, when interviewing with potential Sellers, the talk rolls around to the prices that other realtors have given them. Occasionally, an agent has just been telling the Seller what he thought the Seller wanted to hear and bids to get the listing, and bids high, at that.
A good way to express that the other agent has given the Sellers an unrealistically high suggested asking price would be most welcome.
To accomplish this, have the Sellers understand that the challenge is not in just coming up with a figure, it is in actually selling the property for that figure.
Try something like this:
“Any agent can easily throw out a figure that they think you will find attractive and then verbally claim that their figure is accurate. Today’s buyers are smart and have access to all the information they need to make an educated purchase decision. I use the same relevant comparables and competition we have just considered ourselves to prove the value to potential buyers so you can sell your home for top dollar and actually UNLOCK its value.”